A dysfunctional trinity
In recent years a whole lot has changed in B2B marketing and sales but a whole lot hasn’t. The same underlying principles that have always propped up our industry remain. We’ve still got buyers who are paid to buy. Sellers who are paid to sell to them. And marketers who are paid to market to them. Yes, buyer dynamics and behaviours have shifted but the basic drivers haven’t. And unless we didn’t get the memo, we’re still human beings, who let’s face it aren’t half as complex as we like to think. Give me what I want, in a way I like, that will make me look good. This remains the B2B buyer soundtrack that plays day in, day out. The problem is many B2B brands have lost sight of this. We haven't. We bring a single-minded focus and dedication to delivering the buyer journey your customers want.