Why?
Like many B2B organisations CloudSense is on a journey to transform its selling approach from product focussed to consultative. This industry-wide trend has been driven by significant shifts in B2B buying behaviors that have seen customers increasingly demand a more elevated conversation based on big-ticket commercial objectives and not tactical pain points. However, for Cloudsense, making this step-change isn't an overnight exercise but a change in the management process needing to redefine a long-established sales culture. To help them achieve this Bridge were brought in to conceive, design and develop a new guided selling web application.