CMR SurgicalA Multi-Dimensional Buyer Experience

Selling and marketing to surgeons and hospitals presents a host of sizeable challenges. One of these is how to bring to life products and solutions without being able to physically demonstrate them. CMR Surgical suffered from this due to the impracticalities of moving a 5ft, 100kg, robotic, surgical arm from hospital to hospital. To solve this Bridge worked with CMR’s Sales and Marketing teams to develop ‘Meet Versius’, an immersive, guided selling tool centred around interactive 3D environments for surgical procedures. It allows surgeons to explore and experience the Versius technology in ways that mirror the real world far better than digital brochureware or videos ever could.

How to genuinely enable our global sales force with the right content to bring to life Versius has been a constant headache. The ‘Meet Versius’ project is a game changing initiative in this sense.
Dom Browne, EMEA Product Marketing Lead
CMR Surgical
CMR Surgical
22% reduction in sales cycle length
29% uplift in sales
75% improvement in sharing & socialization

Our Work

Coca-Cola EP

Enhancing the 'NXT' lab experience

CooperVision

A New Vision for Account Management

IFF

The Sales Academy

CMR Surgical

A Multi-Dimensional Buyer Experience

Just Eat

Using data to power customer conversations

FujiFilm

Product Configurator

Ricoh ITS

Content that goes beyond 'hello'

Deliveroo

Changing up the sales conversation 

CloudSense

Mapping Customer Needs to the Sales Cycle

Coca-Cola EP

Explainer Video

IQVIA

Taking Playbooks to the Next Level