Coca-Cola EPExplainer Video

Coca-Cola Europacific Partners have over 42,000 employees in 31 countries, 14,500 suppliers and 2.10 million customers. It's a complex business with a consistent stream of improvement initiatives being released to drive growth and operational efficiencies. Each programme requires a comms strategy to target internal and external audiences in an effort to drive awareness and action. It gets noisy, with a huge amount of content being created and disseminated, therefore achieving stand out and gaining traction can be a challenge.

For the commercial operations team who were launching a digital tool to help customers better manage product supply and demand it was critical they achieved some cut through. To help them achieve this Bridge concepted, designed and developed a motion graphics explainer video to bring to life and tell the story behind the tool and the initiative. The result was an imaginative and impactful visualisation that takes audiences on an educational and inspiring journey.