CooperVisionA New Vision for Account Management
CooperVision, one of the largest contact lens manufacturers in the world, is changing the way in which it engages and interacts with its optician customers. As part of this vision, it's been working with the Bridge team to develop a series of data driven account management tools to bring personalisation, structure and collaboration to customer meetings.
These tools help to elegantly guide conversations through account planning exercises and business plan building. Helping CooperVision Account Managers and sales teams to be more consultative with customers at key stages of the customers improvement journey.
We were very lucky to find the Bridge team. They are a great agency partner who are always trying to find effective solutions to our business requirements. Even when we bring something seemingly impossible to them, they always seem to find a way. We have been very happy with their friendly and collaborative approach.
Zoe Bull, Director of Category Management & Insights EMEA
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