DeliverooChanging up the sales conversation 

Due to Deliveroo's explosive growth, it had been over 12 months before its Sales Enablement teams were able to stop, take a breath, and evaluate the key activities its commercial and sales teams were undertaking. One area of concern was the format, content, and delivery of important presentations to both internal and external audiences. Feedback indicated presentations weren't 'landing' in terms of impact and understanding. Bridge were brought in to work alongside the Sales Enablement team and bring about some marked improvements.

Bridge ran a series of workshops bringing together stakeholders and members from a variety of sales, marketing and enablement teams. During these sessions, the purpose and objectives behind presentations were defined and a set of new narratives storyboarded to support this. Against this backdrop, a full review of presentation materials was conducted to ascertain what was working and what wasn't. An evolution to the design, layouts, builds and content types were developed by Bridge to help presenters deliver far more consistent, visually engaging, and attention-grabbing presentations. To further support the new approach Bridge produced a 4-part, video based training programme to give sales teams practical guidance on how to use and present the new materials.