Just EatUsing data to power customer conversations

Just Eat needed to enable its account managers with a better way to have relevant, guided conversations with its take-away customers. Through discovery workshops, facilitated by the Bridge team, a sales enablement strategy was drawn up, with a data dashboard and toolkit, called ‘Data Sauce’, at its centre.

Data Sauce pulls key customer performance metrics (like average order time and average order volume) from Salesforce, Tableau, and a data lake into an intuitive dashboard that visualizes the data in a customer-friendly way. Account managers have the freedom to customize data dashboards ahead of business review sessions to help the data tell the right story. This guided customer experience, paired with easy-to-follow data visualizations, empowers Just Eat’s account managers to have more meaningful conversations with customers, leading to high user adoption and more post-meeting actions.